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Hermèsmatic was designed to breathe new life into the house’s iconic silk scarves. The interactive activation, which went to New York, Washington DC, Nashville, LA and Austin TX, allowed existing customers to give their worn Hermès scarves a fresh new look using a dip-dye washing technique, while also offering the opportunity to purchase a one-of-a-kind scarf from the vintage dip dye collection. 

This event was produced by Samantha Vazquez for 6up Productions 

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