The morning after a nor'easter blew through New York City, a bright, whimsical flower flash display sprang up on Prince Street. Intermix brought their Spring campaign to life with a disruptive installation, outside their flagship store in Soho. A retro car bursting with flowers popped up - Spring had sprung overnight. People lined up for hours to take a picture with the car giving them hope for warmer weather! The guerilla-style activation which lasted 4 days also had two iPads on display in the trunk of the car showing Intermix's Spring campaign video to get context for people passing by.
This event was produced by Samantha Vazquez for 6up Productions