INTERMIX

The morning after a nor'easter blew through New York City, a bright, whimsical flower flash display sprang up on Prince Street. Intermix brought their Spring campaign to life with a disruptive installation, outside their flagship store in Soho. A retro car bursting with flowers popped up - Spring had sprung overnight. People lined up for hours to take a picture with the car giving them hope for warmer weather! The guerilla-style activation which lasted 4 days also had two iPads on display in the trunk of the car showing Intermix's Spring campaign video to get context for people passing by.