LIDL

To celebrate the launch of the Heidi Klum fashion collection, we transformed a westside performance space into a stylized LIDL store, complete with awesome props and an LED ceiling to evoke the not-so-awesome fluorescent lighting traditionally found in retail spaces. The space also featured a double conveyor belt runway where models outfits showed up on the check out til. The event was live-streamed to 29 counties and had a mix of the runway show, cocktail party, and tons of instagrammable moments.