For the last 3 years, Allure has invited consumers to step into the role of a beauty editor at their inaugural Best of Beauty live event in New York City. With more than 10 sponsors, engaging live discussions, and interactive giveaway moments, SV Productions drives both the creative vision and full-scale execution of this breakthrough celebration. Building on that success, 2025’s edition expanded the spectacle featuring live conversations with beauty icons while guests enjoyed on-site beauty treatments, exclusive prizes, and immersive brand experiences, all seamlessly orchestrated by SV Productions.