Inspired by the raw energy of a 1970s block party and the legendary vibe of Harlem’s Apollo Theater, the Tommy Hilfiger event was reimagined as a vibrant celebration of American style and cultural dynamism. Samantha Vazquez, under Bureau Betak’s lead, transformed the runway into a living street scene, where live music, spontaneous dance breaks, and unexpected elements like retro convertible installations set the stage for an unforgettable experience.